Greater Pressure = Better Performance ?

Kae Williams

If you think people do their best work under pressure, 

you’ve already missed the point.

I remember a time when my boss handed our team an impossible goal: hit an aggressive number of leads in just one month. He thought the pressure would inspire us and ignite performance.

But it did the opposite.

Instead of feeling energized, the team shut down. People stopped sharing ideas, stopped asking questions, and focused more on avoiding failure than doing great work.

People often presume that pressure builds great teams.
Tight deadlines, high expectations, zero mistakes.
That’s what success was supposed to look like.

Except it didn’t feel like success. It felt like tension.

You could walk into some meetings and feel it right away, that undercurrent of caution.  Everyone nodding, no one disagreeing.
It looked like alignment, but really, it was silence.

Over time, I realized the most productive teams weren’t the ones working hardest.
They were the ones who felt safest.

Not safe from feedback or challenge, but safe from humiliation.
Safe to say, “I don’t know.”
Safe to say, “That won’t work.”
Safe to say, “I need help.”

That’s what psychological safety looks like in real life.
Not a theory, but a feeling.

When people feel safe, they don’t hold back ideas to protect themselves.
They share them because they trust they’ll be received with curiosity, not judgment.
That’s how innovation happens.

According to Deloitte’s Women @ Work 2025 report, only 39 percent of women feel they can talk openly about stress without negative consequences.
And more than 40 percent say they’ve been judged or excluded after raising a concern.

That means most women aren’t protecting their workload. They’re protecting themselves.

Google’s Project Aristotle found that psychological safety was the single most important factor in high-performing teams.
It mattered more than skill, experience, or seniority.

So if pressure builds speed, safety builds stamina.

Because when people feel safe, they don’t need to pretend.
They participate.
They take ownership.
They stay.

If I had to build a healthy team from scratch, I’d start here:
Invite disagreement early.
Thank people for honesty.
Model curiosity instead of control.
And make trust just as measurable as results.

People don’t grow when they’re afraid.
They grow when they feel safe enough to be real.

That’s not softness. That’s strategy.

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If you’ve ever felt like you were working in a system that wasn’t built for you, Kae’s book is for you. Not Made for You is for anyone who’s had to work harder to be heard, seen, or taken seriously.

For the ones who’ve been underestimated, overlooked, or made to feel like they don’t belong and kept showing up anyway.

It’s a guide for navigating bias, discrimination, and impossible expectations and still leading, growing, and thriving. You’ll learn how to protect your energy, set boundaries, and redefine success on your own terms.

📘 Get your copy of Not Made for You — now available on Amazon.